Setting the price
A key part of the
marketing plan is setting the list price. If a home is priced too low, you won’t benefit from the optimal profit. If
a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently
sold homes, evaluate the competition and study marketplace trends. I am trained to use this information to help you reach
the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included
with the sale of the home. Both of these can make your home more attractive to potential buyers. 1) Location: You can't get away from this one. If your house is located in a desirable area that is in demand,
you will be able to get a higher price than you can for the same house in a less desirable area.
2) Condition: A house that has been better maintained and shows better will always sell for more than one
that has had deferred (neglected) maintenance and needs work.
3) Desirable:
If a house has amenities that are currently popular in the marketplace, it will bring a higher
price.
Creating a Marketing
Plan
Selling can entail a variety of marketing strategies. Once
listed, your property will be quickly entered into our local MLS
and placed on countless real estate web pages throughout the country. Much of my work will be quiet and unseen – yet
important. The quiet telephone calls, the work with contacts, arranging for and marketing open houses, the follow-ups with
open-house visitors, conversations with ad respondents, web postings and other outreach efforts are all part of the process
required to sell homes.
I will create a marketing plan
for your home that will help distinguish it in from others in the area and attract buyers to your property. This will
include posting your property on the Internet, holding open houses, hosting a
brokers open and more. The goal is to sell a home at the best price possible in the shortest amount of time.
Showing your home
Although the buyer is a guest in your home, you want the buyer to imagine owning the home. You don't want to make
the buyer feel like an intruder.
Now it's time to get your home ready for
the spotlight. Start with a good cleaning, then eliminate any clutter, add a fresh coat of paint and tidy up the yard. Talk
to me about other tips that can help boost a home's curb appeal and impress potential buyers
once they're in the door. One way to make a home more attractive is to purchase a Home Protection Plan. This insurance protects
you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer
during their first year of homeownership. Be sure to ask me about the plan and we can go over the details.
- Check the Temperature
If weather permits, open the windows
-- if there is too much noise outside, close them. And if it's cold enough to wear a sweater to stay warm, turn on the heat.
You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold
days! - Create a Mood Light
A fire in the fireplace, and if you have water
fountains, turn them on. They are especially useful for drowning out traffic noise. - Play
Up the Visual
Open all the window coverings to let in light. Keep blinds partially closed that otherwise show
undesirable outdoor scenery such as a dilapidated fence or a nearby structure that obstructs views. If you have seasonal photographs
showcasing flower gardens, leaves bursting in color or a snow-covered lawn twinkling from street lights, then display them
in a prominent position. Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms
with few windows by placing spot lights on the floor behind furniture.
I staged the exterior and
interior of this home with a lighting system. I'll do the same for you!! Lets get started
CLICK HERE TO SEE MY LISTING THAT MADE THE TODAY SHOW!!!
